Resources #localização


When it comes to translation work, there are hundreds of tools for translators to choose from. The challenge is not the lack of software but rather finding the best tool for our specific goals. Not too long ago, we compiled a list of the best free tools for freelance translators; today, my focus is on translation quality and productivity. With these two goals in mind, I’ve put together a list of 8 tools that will help you produce better translations more efficiently without breaking your piggy bank. [2019-04-26]

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You can choose old-world sexism: “Translation is like a women. If it’s beautiful, it’s not faithful. If it’s faithful, it’s not beautiful.” Or Marina Warner’s recent (and oddly one-sided) musical simile: “Should a translator respond like an Aeolian harp, vibrating in harmony with the original text to transmit the original music, or should the translation read as if it were written in the new language?” [2019-04-26]

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Have you ever worried in your student years or later in life that time may be starting to run out to achieve your goals? If so, would it be easier conveying this feeling to others if there was a word meaning just that? In German, there is. That feeling of panic associated with one’s opportunities appearing to run out is called Torschlusspanik. One remarkable feature of compound words is that they don’t translate well at all from one language to another. [2019-04-04]

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The benefits of working from home are obvious. If you're a regular employee: you skip the commute and there are no office distractions for the day. If you're an entrepreneur: reduced overheads, no commuting and a congenial working environment. But working from home is a real art. Lots of people think it's all daytime TV and curling up on the sofa with your laptop, but in many ways it's much harder than working from an office. You need discipline, motivation and you have to be very happy in your own company! [2019-04-04]

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Translation quality can be highly subjective. Many times, there is no one “correct” translation of a text. Both translators and customers might struggle to objectively assess quality when there is so much subjectivity involved. Most professional translators and customers would agree that a good translation communicates the same meaning and intention as the original, but sounds like it was originally written in the target language. But how can you as a customer be sure of getting a good translation? [2019-03-09]

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In 1995, NASA began a power nap experiment. If an employee felt tired, managers encouraged them to leave their work and take a short 26-minute nap. The results were surprisingly effective. A short nap improved cognitive performance by 34 percent and alertness by 54 percent. Despite the positive results, NASA’s napping philosophy didn’t spread to other organizations, and only a handful of large companies openly recommend power naps to their employees. [2019-02-20]

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The aim of this article is to help small businesses, and your industry, to understand GDPR. By the 25th May 2018 you should to be compliant to it. People are asking if there’s really need to given the brexit. The information commissioner's office (ICO) have said, "Since much of this is a refined version of the 1988 act, and 1986 data protection laws we had in the UK, in practical terms GDPR will still apply post brexit. Furthermore the EU’s position is that if you’re processing data, even if you’re marketing to individuals in the EU, you’ll need to comply with GDPR. [2019-02-19]

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Going beyond translation, localization can make or break marketing campaigns. The process of adapting a product or content to a specific country or target market, localization requires a deep understanding and comprehensive study of the culture. Some brands make the mistake of simply translating their slogans, product names, and other content, potentially blowing their marketing budgets or turning into a laughingstock. Here’s eight of the best (or worst) localization blunders that have gone down in history. [2019-01-08]

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