Copywriters help create a wide range of communication pieces such as billboards, brochures, catalogues, magazine and newspaper advertisements, sales campaign letters, direct email, scripts for television or radio commercials, taglines, academic and scientific papers, social media posts, blog contents, marketing communications, and many more. 

Nowadays there is a huge request for website content writers in a number of application fields  

One of the Web contents related activities which is very specialised and with a high demand is the so called “SEO” (search engine optimisation) whose objectives are the achievement of higher rankings in search engines, increasing the visibility. Also known as "organic" SEO, this involves the strategic placement and cross-linking of keywords and keyword phrases within a given site web pages and linking different websites without making the text awkward or unnatural.